Undoubtedly, it is an umbrella name for all of your business online marketing efforts. Today, a lot of companies leverage digital marketing channels such as Google search, social media (Facebook, Instagram, LinkedIn, Twitter, and many more), email, online advertising, and websites to connect with end-users, current and prospective customers. Many businesses concentrate on online marketing over offline marketing strategies because it enables them to reach their perfect targeted audience where they’re previously spending most of their experience: online.
E-commerce websites have become an integral part of the business world, providing a platform for companies to sell their products and services to customers worldwide. However, having an e-commerce website is not enough. To maximize sales and revenue, it is essential to optimize the website for better conversions. In this article, we will share some tips and tricks on how to improve the user experience, navigation, speed, security, and checkout process of your e-commerce website.
